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10 May 2011

Real Food Festival 2011

Earl's Court, London 5 – 8 May 2011

We have visited the Real Food Festival as a member of the public on previous occasions, but this time we became trade for the day in our quest to spread the word about The Artisan Food Trail and to discover more foodie gems.

The festival takes place over four days from Thursday to Sunday, the first day being trade only, the second for both trade and public and then the weekend which is devoted solely to public visitors. We went on the Friday and were surprised how relatively quiet it was. Having previously gone on a Saturday when the public crowds make it almost impossible to move, let alone get to talk to producers, it was a surprise.
Many of the producers seemed disappointed that there was practically very little foot fall, so we hope it picked up over the weekend for them.

However we got to meet some lovely people and tasted some of the finest artisan food on offer, even though the buzzing atmosphere of its previous shows was sadly lacking.
We met up with people from our Artisan Food Trail LinkedIn group, Baileys Real Food, Rupert Parsons of Womersley Fruit & Herb Vinegars and although not in person, Great Glen Game and The Artisan Smokehouse were represented by their produce on the British Fine Foods stand.

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